Luxury watches: brands and pronunciation

Published in: News 20/04/2017

Nowadays a wristwatch is not just an object created to tell time: it is a status symbol. It means that you have become successful, that you have loads of money and you don’t mind revealing that you can afford to buy expensive things. One thing though, if you are wearing one of those costly watches, please, pronounce correctly its brand.
Discover the most expensive watches in the world and click and listen to their correct pronunciation


Rolex watches are unquestionably the most renowned watch in the world. The Swiss company was founded by a German watchmaker and his British brother-in-law, in England, in 1905. The firm moved permanently to Switzerland in 1919. Rolex was a real innovator company in watchmaking: they were the first to create a water resistant wristwatch, to offer an automatic system to change the date on the dial, and to earn chronometer certification for a wristwatch. Dustin HoffmanDaniel Craig, but also Eric Clapton and Plácido Domingo own a Rolex. Even Che Guevara, the Argentine Marxist revolutionary, wore a pricey Rolex on his wrist.

Jaeger-LeCoultre is a Swiss luxury watch company founded by Antoine LeCoultre, in 1833. Edmond Jaeger, a watchmaker based in Paris, joined the company afterwards in 1903, and brought with him some of the innovations he had invented, such as the ultra-thin movements. The American actors Clive Owen and Robert Downey Jr. were reportedly spotted wearing a Jaeger-LeCoultre. 

Ulysse Nardin is a company founded by the skilled Swiss watchmaker Ulysse Nardin, in Switzerland, in 1846. The firm is famous worldwide for producing extremely accurate marine chronometers. The company is also involved in developing new technologies through The Ulysse Nardin Watch Academy, which grants scholarships to those watchmakers who find new ways to enhance the performance of watches. Larry King owns a Ulysse Nardin wristwatch.

TAG Heuer is a Swiss company founded by Edouard Heuer, in 1860. Lately, the company has been sold to French luxury goods corporation Louis Vuitton Moët Hennessy (LVMH). It was a perfect match: a Tag Heuer watch and a Louis Vuitton bag. Leonardo DiCaprio owns for sure more than one TAG Heuer wristwatch.

Piaget is a Swiss company and it produces luxury watches that are as precious as real pieces of jewelry. The firm was founded in 1874 by Georges Piaget and started its business selling only movements. Afterwards they ended up producing a new line of watches. Piaget is worldly renowned as the creator of the thinnest automatic movements in the world. The American actresses Anne Hathaway, Alec Baldwin, Aaron Eckhart have been seen wearing a Piaget watch.

Audemars Piguet is a Swiss company founded by Jules Louis Audemars and Edward Auguste Piguet, in 1874. Tom Cruise owns an Audemars Piguet watch, so do sports celebrities like Lionel Andrés Messi and Novak Djokovic.


Breitling is a Swiss company founded by Léon Breitling, a 24 year old Swiss watchmaker, in 1884. He specialized in chronographs and soon he began to produce regular chronographs and airplane chronometers. The first Breitling wristwatch was created in 1942 and it became immediately a hit among pilots. The brand is pronounced in English but we don’t guarantee that Mister Léon Breitling would pronounce his name in the same way. David Beckham, Brad Pitt, Bruce Willis, Russell Crowe, Gordon Ramsay all wear a Breitling watch.

Vacheron Constantin is one of the oldest watch companies in the world and it was also the first firm to start exporting watches to France and Italy. It was founded by Jean-Marc Vacheron, a Swiss watchmaker, in 1755, and later, in 1819, François Constantin joined the company and took care of the commercial side. Vacheron Constantin created in 1979 one of the most expensive wristwatches in history. The watch was called Kallista, and the price was $5 million.

Patek Philippe was founded by Polish Antoni Patek and French Adrien Philippe, both skilled watchmakers, in 1851. Their watches have always been most appreciated by royals. Among their crowned customers, we found Queen Victoria and Prince Albert, the king and queen of Denmark, and  Victor Emmanuel III of Italy.

Last, but not least, Hublot is a Swiss company founded by Italian Carlo Crocco, in 1980. Grown up in a family of watchmakers, Crocco created a very elegant sporting watch with a bracelet made from natural rubber. The watch became immediately famous all over the world.


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