Piaget, or Piaget SA, is a Swiss company and brand that produces luxury watches and jewellery. Piaget was founded in 1874 by Georges Piaget and was originally dedicated to the clockwork, or inner mechanical workings of watches, rather than producing the watches itself. Throughout the 20th century Piaget expanded to producing full wristwatches, with advanced craftmanship and technology. In 1988, Piaget was purchased by the luxury holding company Richemont and has been under their ownership since then.
The name Piaget derives from the canton of Neuchâtel in Switzerland, which is a French-speaking canton. Piaget is thus a French last name and is pronounced in French.
The correct pronunciation of Piaget is Peeah-szeh
The "i" in Piaget is pronounced with a long "e", an "ee" sound, followed by a short "a", which produces an "ah" sound. While phonetically it may seem like they are two separate syllables, it is a single syllable with an abbreviated "ee" sound, as you can hear in the audio pronunciation. The "g" has been transcribed as "sz" because it is not exactly a soft "g" sound, or "j". Instead, the "g" is pronounced like the "s" in the word "pleasure". The final "et" is not pronounced with an "ay" sound, but with a short "e" or "eh" sound.
Luxury watches: brands and pronunciation