How to pronounce

Chloé is a French luxury fashion house and brand that was founded in 1952 by Gaby Aghion. Chloé produces luxury prêt-à-porter (ready-to-wear) apparel, handbags, and accessories. It was the first company to offer luxury prêt-à-porter clothing, as previously luxury brands only produced made-to-measure clothing. In fact, it is said that Chloé's founder, Gaby Aghion, coined the phrase prêt-à-porter; however, this fact is disputed.
The name Chloé derives from Gaby Aghion's friend Chloé Huisman, who was a stylist at the time. She decided to adopt the name Chloé because she thought it projected a warm and feminine image that was attuned to the youthful and audacious spirit in Paris at the time.
The correct pronunciation of Chloé is Kloh-eh.
The "ch" in Chloé is pronounced with a "k" sound" and not a "ch" sound. As you will hear in the audio pronunciation, the "o" is pronounced with a very closed "oh" sound that cannot be accurately transcribed phonetically in English. The "é" at the end of Chloé is not pronounced as "ay" but with an "eh" that is pronounced with emphasis.

French Brands and Companies

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