Gif

GIF is a digital bitmap image file format. GIF is an acronym that stands for Graphics Interchange Format. Because the format has excellent compatibility with different devices it has gained enormous popularity throughout the internet and is often used, alongside memes, to portray humorous content.
The use of the word gif has become commonplace and with it, it has brought debates on how to pronounce gif correctly. Originally, the pronunciation of gif was meant to be jif, to echo the American peanut butter brand, Jif. However, as the format became popularized around the world, many people began using the "hard-G" pronunciation of GIF, with the "G" sounding like the word "gift". Many dictionaries now carry both pronuncations, and they are both considered acceptable. But given that the creators of the GIF named it as jif, we believe the correct pronunciation of GIF should be kept as jif.

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